As we know that there is lots lots of change in SEO 2018. So we need to prepare the content strategy very carefully.
Here We mention few points below:
- Use in-house team for content as much as possible.
- write for users, not for search engines.
- in 2018 content length matter. try 1000+ words.
- connect all content to your goals.
- tie your content to cause.
- Don’t afraid to invest more money.
- Mix multimedia with your content like images, recorded video, audio etc.
- Optimize content for other platforms like mobile first index, voice search etc.
- focus on the distribution of content.